Idaho's tourism industry achieved another record year in 2023. This prompted the Idaho Travel Council to grant North Idaho nearly $2 million to tourism nonprofits. As cities like Coeur d'Alene continue drawing in tourists, you need a way to ensure your vacation property stands out.
Attracting guests in the off-season can give you a competitive advantage. You can increase the demand for your property to generate more revenue!
Not sure how to increase off-peak guest attraction? Read on for our effective off-season booking tips.
Target Niche Vacation Guests
Before you leverage our seasonal marketing strategies, determine what type of tourists you want to reach. This may include:
- Wedding groups/honeymooners
- Sports teams
- Business professionals
- Families
Idaho experiences a few off-seasons, including fire season (June to August) and Canada goose season (when hunting is closed from October 23 to November 3). Instead of trying to appeal to hunters, focus on another niche group.
Determine each group's needs and interests. For example, honeymooners will look for romantic restaurants and activities for adults. Families will look for kid-friendly venues and attractions.
Once you define your audience, try to exceed their needs and expectations. For families, leave a gift basket full of kid-friendly treats and games. For honeymooners, leave flowers and a bottle of champagne.
Guests will appreciate that you're going above and beyond to help them celebrate a special event. You can boost guest satisfaction rates, which can lead to five-star reviews. Generating glowing reviews can encourage future guests to book a stay during the off-season.
Leverage Seasonal Marketing Strategies
Use digital marketing to start boosting off-season rentals. Effective seasonal marketing strategies include:
- Paid advertising
- Social media marketing
- Email marketing
- Content marketing
Consider creating fun video content that shows off the property. Guests will have an easier time imagining their stay at your rental after reviewing a video.
Use promotions and packages to start boosting off-season bookings. Adjusting your rates can make the property more enticing.
For help, work with a property management company that uses dynamic pricing tools. Setting competitive rates will help your property stand out online.
Be a Great Host
Go above and beyond as a host to improve guest experiences. Master rental hosting by:
- Deep cleaning the rental
- Upgrading the property
- Stocking up on essentials
- Installing smart home devices
- Providing a guest book
- Offering complimentary services (laundry, sightseeing, etc.)
After guests leave, ask them to post a review online. Share their reviews on social media to generate more bookings.
Request Holiday Rental Management
Instead of applying these tips alone, request holiday rental management services. Working with a professional team can save you time and money. A full-service company can handle:
- Cleaning
- Check-in/check-out processes
- Guest coordination
- Maintenance
- Accounting
With their help, you can gain a competitive edge in the vacation rental market.
Begin Attracting Guests in the Off-Season
Attracting guests in the off-season doesn't have to feel stressful. Instead, work with a vacation rental property management company like PMI Coeur d'Alene.
We use state-of-the-art technology that allows you to track how your properties perform in real time. Trust our commitment to adding value to your property through honesty, transparency, and communication. Contact us now for a free rental analysis.
